![Assessment 1 Submission - 67-2 - Marketing Plan ͞Heineken – Lighter Is Better͟ D irect and D ig ital - StuDocu Assessment 1 Submission - 67-2 - Marketing Plan ͞Heineken – Lighter Is Better͟ D irect and D ig ital - StuDocu](https://d20ohkaloyme4g.cloudfront.net/img/document_thumbnails/71ecd06b1b4b8509955f005d28503576/thumb_1200_1697.png)
Assessment 1 Submission - 67-2 - Marketing Plan ͞Heineken – Lighter Is Better͟ D irect and D ig ital - StuDocu
![Heineken pulls 'terribly racist' advert after it's criticised by rapper - World News - Mirror Online Heineken pulls 'terribly racist' advert after it's criticised by rapper - World News - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article12264321.ece/ALTERNATES/s1200c/BLP_CHP-Heineken_2342JPG.jpg)
Heineken pulls 'terribly racist' advert after it's criticised by rapper - World News - Mirror Online
![Heineken Just Pulled Its Culturally Insensitive Ad. Its Apology Explains How it Got Approved in the First Place | Inc.com Heineken Just Pulled Its Culturally Insensitive Ad. Its Apology Explains How it Got Approved in the First Place | Inc.com](https://www.incimages.com/uploaded_files/image/1920x1080/getty_615065336_351026.jpg)
Heineken Just Pulled Its Culturally Insensitive Ad. Its Apology Explains How it Got Approved in the First Place | Inc.com
CNN - Heineken pulls 'Sometimes lighter is better' ad after racism claims | Facebook| By CNN | Heineken has pulled an ad with the tagline "Sometimes lighter is better" after critics slammed
Heineken pulls 'Sometimes lighter is better' ad after racism claims | Houston Style Magazine | Urban Weekly Newspaper Publication Website
![Heineken advert branded 'terribly racist' over 'lighter is better' tagline | Business News | Sky News Heineken advert branded 'terribly racist' over 'lighter is better' tagline | Business News | Sky News](https://e3.365dm.com/18/03/1600x900/skynews-heineken-advert_4267096.jpg?20180328173254)